Articles & News

We have proudly developed many successful campaigns and new business launches. Get the inside story on featured projects which produced outstanding results for our clients.

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  • The importance of Local Search in 2018

    This year heralds my 17th year helping the dental professional, through proactive marketing solutions and my 17th year writing for this glorious publication. Over this time we have seen massive disruption to the media sector with the meteoric decline of traditional print media, such as Yellow Pages and newsprint and the almost incompressible rise in […]

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  • What will be fundamental in 2018?

    As another year draws to a close, many of us will be contemplating what has gone well in 2017, what has not gone as well as we would have liked and what do we need to do differently in 2018. it’s a human condition to use the end of one year and the beginning of […]

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  • Dental Event Marketing Carl Burroughs

    IDM is best known for its work helping private dental practice owners achieve their commercial goals through the power of effective marketing strategies. However, IDM has been the marketing force behind three of Australia’s top corporate groups; launched the first dedicated patient finance product into Australia; launched numerous dental products and the focus of this […]

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  • Carl Burroughs Charity Ride

    Click here  to read Dental Event Marketing Carl Burroughs Ride for charity Ride of a lifetime, riding for life Dental Entrepreneur, Carl Burroughs is raising money to support Prostate Cancer & Men’s Mental Issues by riding a Royal Enfield Motorcycle across the highest passable road in the world in India this September and he wants […]

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