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Why you need access to a copywriter
We can all write, right? You only need to cast your mind back to your Uni days to remember the hours you spent with a pen in hand or fingers on a keyboard. Most of us would consider ourselves as articulate communicators who can string a well-structured sentence together. So why would you pay good […]
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Where have your personal referrals gone? Time to go ‘Old Skool’
When I first started consulting to Australian dental practices, back in 2001, it was very usual for 80% of all new patients to be created from personal referrals or word of mouth, as some like to call it. Fast forward to today and how many of your new patients are tracked as personal referrals – […]
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Starting Off On The Right Foot
We all know how hard it is to attract new patients through advertising these days. The dental sector is spending more on Google Ads and Facebook Ads than at any other time, which not only means you are always vying for that top spot, but the cost of this advertising is constantly getting pushed up. […]
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Man Up & Talk
Continuing his work to raise awareness of Men’s Mental Health issues, dental entrepreneur and Managing Director of Integrated Dental Marketing, Carl Burroughs has launched a range of charity T-Shirts adorned with the phrase ‘Man Up and Talk’. This collection of male and female t-shirts has been very kindly donated by Infectious Clothing, which means 100% […]