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  • The 3 Essential Questions to Successful Marketing

    Many practices will initiate a marketing activity that is doomed before it begins. Here are three questions to ask yourself to determine whether you are maximising your marketing activities. If you answer ‘no’ to any of these questions, don’t worry – you’re not alone. But experience tells me that if you are willing to apply […]

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  • 5 Ways to Improve New Patient Flow

    Most marketing and advertising activities have a cost associated to them. In terms of internal marketing, these costs are usually low as creating such things as practice brochures and education brochures are not hugely expensive and are one-off costs that can be amortised over a number of years. Advertising however can be very expensive and […]

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  • What do Your Patients Really Want?

    Most doctors I meet have a view on what their patient’s priorities are, whether it’s clinical excellence, value for money or simply to avoid pain. This understanding of your patient’s requirements is built up over a number of years through discussions with your patients and by their comments to your team. But how accurate are […]

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  • Using “New Media” to Build Value & Differentiation

    So you have a website I hear you say. You use your website to promote your practice to potential patients and provide useful information to your current patients, right? Wrong! The internet is now the single most effective, and more importantly, the most appropriate way to promote your practice. But having a compelling and up-to-date […]

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