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  • Selecting the Right Marketing Media

    Setting aside enough money for an advertising budget can be quite a challenge for a dental practice. One way to make sure you’re spending your advertising dollars wisely is to select the most effective advertising media in which to run your ads. While the array of potential advertising opportunities may be intimidating, carefully thinking though […]


  • The Power of Online Reviews

    Most in the profession would agree that personal referrals are by far the best way of attracting new patients to the practice. Not only are referred patients already ‘sold’ on the service you provide and are therefore often a pleasure to treat, but there is no direct cost in attracting this new referred patient. The […]


  • Marketing Madness

    Newspaper ads, radio, TV, ads on billboards, in cinemas, sponsorships… in the last few years I have witnessed (and been involved with) all of these types of marketing techniques trying to attract new patients into dental practices. These types of marketing activities are ‘the big end of town’, usually employed by national or international brands, […]


  • Pop-up Advertising: effective or annoying?

    We have all experienced visiting a website to find a pop up screen either trying to sell us something or to get us to register with the website. But are these pop-ups an effective way of marketing or just plain annoying? As with almost all types of marketing, it is not the medium that either […]