Most in the profession would agree that personal referrals are by far the best way of attracting new patients to the practice. Not only are referred patients already ‘sold’ on the service you provide and are therefore often a pleasure to treat, but there is no direct cost in attracting this new referred patient. The […]

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Newspaper ads, radio, TV, ads on billboards, in cinemas, sponsorships… in the last few years I have witnessed (and been involved with) all of these types of marketing techniques trying to attract new patients into dental practices. These types of marketing activities are ‘the big end of town’, usually employed by national or international brands, […]

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We have all experienced visiting a website to find a pop up screen either trying to sell us something or to get us to register with the website. But are these pop-ups an effective way of marketing or just plain annoying? As with almost all types of marketing, it is not the medium that either […]

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The use of video content on the internet remains the fastest growing on-line trend – a position it has held now for four years and this trend is only going to accelerate further as the internet speeds improve and data allowances increase. In short the world is getting addicted to receiving much of the information […]

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