IDM is best known for its work helping private dental practice owners achieve their commercial goals through the power of effective marketing strategies. However, IDM has been the marketing force behind three of Australia’s top corporate groups; launched the first dedicated patient finance product into Australia; launched numerous dental products and the focus of this article

is IDM’s work as a promoter of dental events.

IDM is very often the powerhouse behind successful dental events in Australia. We caught up with the founder and managing director of IDM, Mr Carl Burroughs to find out more about why IDM is so successful in attracting dentists to attend the events it promotes when so many companies holding various courses and promotional evenings struggle to get the numbers.
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