- Everything you need to attract more patients in a single platform
- Limited to one practice per region
- Guaranteed AHPRA compliant
- Access group buying power for marketing assets
- Leverage the same technology platform as Australia’s top dental corporates
Get busy with On-Line Fundamentals
LOCAL DENTAL DIGITAL MARKETING PLATFORM
We all know how important our on-line presence is, but it’s complex and time consuming to keep on top of everything that is required. Well that was up until now!
IDM has been helping the Australian Dental Profession to achieve their business objectives through marketing since 2001 and we have helped create some of the fastest growing and most successful practices in the country over this time. However, marketing trends are in a constant state of flux and to remain successful we have to stay at the forefront of what is relevant to achieve our clients’ goals.
As on-line marketing has developed, we have been able to track exactly what is important and productive, as well as discard what is just a fad or has little relevance to marketing dentistry. With this as a backdrop we have today developed our Local Dental Digital Marketing Platform that draws on the experience of hundreds of dental on-line marketing campaigns to deliver you with a single highly intelligent on-line marketing solution that gives you what you actually need from your on-line footprint and does away with activities that simply waste your time and money.
MPPD - More Patients Per Dollar
As the Australian dental market gets more and more competitive, the results you get from your marketing dollar becomes increasingly important. Achieving a good ‘return on investment’ from you marketing campaigns has always been important, but with the decline in DMFT, increased competition and the recent squeeze on dental fees, the major objective from your on-line marketing has to be a measurable increase in new patients into the practice. To achieve this On-Line Fundamentals ensures all your campaigns are tailored to your specific needs. Understanding the style of dentistry you provide and the dental procedures you are well-known for an essential first step. With this information we use the On-Line Fundamentals platform to deliver cost effective campaigns with proven results. By combining everything that has proven on-line results into one platform we are so confident that we will provide More Patients Per Dollar than our competition – We Guarantee It.
WHAT IS FUNDMENTALS?
Getting found first!
There is nothing more important than actually making sure you are found first when someone is searching on a relevant dental topic. Whether it is a new resident moving into your area that is needing a scale and clean, or a patient researching the cost of dental implants, or orthodontics for their child. Our program will put you in front of the patients you want to connect with.
We do this through Search Engine Optimisation (SEO) and Pay Per Click Advertising (PPC).
SEO is still highly relevant to an on-line campaign, even though it cannot always deliver the No 1. Spot in Google because of all the ads, getting found on Google Maps and at the top organically will still deliver great results and is particularly important with specialised search terms that deliver high value treatments and for dental treatments you might not be commonly known for.
It is important to attract new patients, but it is equally important to keep them. Keeping in touch with your patients will both keep them loyal and will also stimulate new personal referrals, which is certainly fundamental for a successful dental practice. We achieve this through a monthly eNewsletter to your database, regular blog posts and keeping your social media engaging and relevant.
You simply would not stay in a hotel with a one star rating on Trip Advisor due to terrible reviews. Well the same is true for patients choosing a dental practice. But it’s a minefield; Google and Facebook don’t send you an alert if someone posts a negative review and due to the relatively low number of Google Reviews most dental practices have, one negative review can destroy your rating. We will both monitor your on-line reputation and help you respond to negative reviews and encourage positive ones – and yes, this is Fundamental these days.
Knowing what is going on
John Wanamaker famously said “Half the money I spend on marketing is wasted, the only problem is I don’t know which half” Even though this quote is now over a hundred years old, many businesses face the same problem today. Well not with our program. We will deliver to you a highly detailed report each month and also arrange a monthly phone or Skype meeting to go over the report and discuss what is delivering the best ROI and what you would like to see in the coming month. Your year ebbs and flows and your marketing should be intelligent and responsive enough to adapt to this. If you are always fully booked in December, why spend money on Google Ads? If you are always slow at Easter, then spend the money you saved in December on increasing your Google Ad Spend- that’s the way we roll.
WHAT ELSE SHOULD YOU KNOW?
We will only work with one dental practice per area – Guaranteed.
Social media management
Part of a strong social media campaign should be localised content, therefore it is important for us to know what is going on at the practice and in your local community. To help us achieve this, our platform has a simple on-line form for one of your team to complete each week. We want to know if you have done any charity work, sponsored the local soccer team, had an amazing Veneers case that you would like to share or if anything special has happened to one of your team. The form will only take 5 mins each week to complete and we take responsibility for contacting your allocated team member to help collect the local information we need.
Google ad words & facebook ads budget
Our Fundamentals package is fully inclusive with the exception of your actual Ad Words and Facebook budget. This is set in consultation with yourself and is reviewed on a monthly basis and can be increased or decreased as required. We recommend a first month budget of $2000 to start the program and review what has been achieved at the end of the first month. You are not locked in or committed to a monthly spend like many agencies insist on, instead we work with you and the data created from our platform to deliver you the best results in the most cost effective way.
All our On-Line Fundamental Campaigns are 100% AHPRA compliant
How does the 12 hours per year website updates work?
We understand that a website should always be kept updated, which is why we have included 12 hours per year website development as a bonus option. Some months you will need website updates, such as adding a new member of staff profile and other months you won’t need anything at all. Your allowance simply rolls over in the months you don’t need it, to have capacity for the months when you do.
Return on investment
Through our detailed monthly reports you will see all the activity your On-line Fundamentals program has created for you. We will also help you put systems in place to track what has happened at the practice level and the value the program is providing you. One of our QLD clients not only added over $400k in revenue to his practice in the past financial year, but went on to sell his practice for nearly double what he had previously expected. Knowledge is power and we help you see the entire picture.
How does the MPPD guarantee work?
If we do not increase all the key indicators of a successful on-line marketing campaign over your previous on-line campaigns, either managed by another agency or yourself, based on the same monthly budget – or amortised per dollar, we will not charge you for the On-Line Fundamentals platform until we do exceed your previous results.
Can I cancel?
Just like you we hate to lose a customer, but if you are not happy then we are not happy. If you are concerned about any aspect of your campaign we request that you bring this to our attention at our monthly phone or Skype meetings or indeed at anytime so we have the opportunity of resolving any issues. However, no matter what, you are free to cancel at anytime after the first four months with one month written notice.
* Does not apply to Full Website Builds.
How do you start?
Very simply, complete the order form below and we will get the ball rolling. There will be a number of things we need such as access to your website details and social media accounts, but we will work with you or a team member to collect this. Then all you need to do is sit back and know that everything that is important to local area marketing on the Internet is getting handled for you, leaving you free to concentrate on providing exceptional dental care.