It’s official! The number one business concern for Australian Dentists is the acquisition of new patients.
I think we are all aware that the changes to the dental profession in the past few years have made it harder than ever before to attract new patients. Increased competition created by the explosion of available dentists in Australia, the bullying tactics of some of the health funds, the marketing budgets of the larger groups and the downward pressure on fees created by low overhead practices means potential patients have more choices than ever before.
BOQ Specialist recently commissioned a detailed report, surveying dentists on how they currently feel about the dental landscape. So, if you are worried about your new patient numbers you are not alone:
But you don’t need to accept a reduction in new patient numbers. The correct approach to marketing and customer service allows you to expand whilst others suffer. IDM recently took a practice that had been established for six years and grew it’s revenue by over 220% within 15 months. The program of marketing and improved customer service was pragmatic and within a sensible budget. However, it was focused, implemented and prioritised in such a way that it ensured a positive outcome.
If you would like to know more about how you can grow your practice at a time when others will contract, please get in touch to arrange a private meeting for a time that is convenient to you.