I find there is nothing more rewarding than working with my clients and to see their practices flourish and for them to achieve their personal goals. Every new client is like starting a new business and I enjoy the rush and excitement that this process brings and through this work I have created lifelong friends and very loyal clients.

Carl Burroughs

Our managing director, Carl Burroughs, has been consulting to the dental sector for well over a decade and is today Australia’s leading expert on how to successfully grow a dental practice through the power of marketing.

Carl Burroughs was born in the UK and grew up in Yorkshire in the North of England. His first business venture was in Real Estate in the 1980’s. Carl subsequently immigrated to Australia in 1993 and in 1995 started his own chain of telecommunication stores. From a single shop in Leichhardt, Sydney Carl expanded his business to 26 stores across three states and in the process proved his ability and unique insight into successful marketing.

In 2001, after selling his telecommunication business, Carl Burroughs purchased a small marketing agency and started to expand this business. At this time Carl was also very active on the speaker circuit and was invited to speak at a number of dental events. Through this introduction to dentistry Carl’s interest in the sector was established and by 2002 he had specialised his agency to concentrate on helping dentists expand their practices through professional and effective marketing strategies.

Since IDM was created Carl Burroughs has been responsible for numerous dental success stories, including launching Australia’s fastest ever growing dental practice, Australia’s first ever patient finance facility, which Carl subsequently sold to Macquarie Bank and Carl was one of the original founders of the dental consolidation group, Dental Partners.

These major achievements within the dental sector has raised Carl’s profile and has added to Carl’s deep understanding of the profession, however it’s Carl’s work with individual dentists that Carl is most proud of.

dr-nick-cliff“Carl Burroughs has a unique insight to developing the business model. I doubt there’s anyone is Australia, who can promote and expand a dental practice as well as him.”

Dr Nick Cliff, hiQu Dental

dr-mathew-casey“Carl Burroughs is professional. He has an energy. He’s creative, vibrant mind. Carl’s knowledge of the dental industry is second to none.”

Dr Mathew Casey, Casey Dentists

mike-timoney“Carl and I have been doing business since 2005. I find Carl very reliable, creative and talented! He is totally truthworthy and helped me build a $100m turnover company in under 5yrs!! He is the real deal.”

Mike Timoney, Dental Partners

Ilana Krasny“Definitely a 5 Star rating. Carl, you have been instrumental in the success and development of my dental practice. Your expertise and intimate knowledge of the dental industry is 2nd to none :)).”

Ilana Krasny, Bright Star Dental

“Carl is an outstanding individual and a great resource. I have been very impressed with him.”

Tarek AL-Aydi, Philips