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  • How do you justify running special offers?

    Although running special offers is nothing new, and most dental practices have gone down this path at some point, they still remain controversial. They are particularly controversial with the dentists whose personal income can be affected by the price of the special offer. If you are running a ‘No Gap’ exam, scale and clean, it […]


  • Are you recession ready?

    By Carl Burroughs Interest rates are on the rise, inflation is at its highest rate in 21 years, the price of basic day-to-day living expenses such as energy, fuel and food are rising exponentially, and the proportion of the average person’s wage spent on housing, either on rent or mortgages, have never been higher. If […]


  • The importance of your brand

    By Ian Shapland Do you think the look of your logo and overall branding is pretty irrelevant to the success of a privately owned dental practice? Well, you may wish to think again. It goes without saying that your personal reputation and the overall reputation of your practice remain the most important elements to running […]


  • Does your website pass the 8 Second test?

    50% of website visitors leave a typical website within 8 seconds! For the past decade or so, I have been helping dental practices create the physical environment they would like to work from. Some of you may know me from my work at Elite Fitout Solutions, where I held the role of Director, Marketing and […]