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  • First and last impressions count

    It takes a lot of effort and usually quite a lot of money to attract new patients. You have invested years into staff training and motivation to create a practice that patients want to refer their family and friends to and more recently you have found yourself spending money on Google Ad Words and Facebook […]


  • The rise of voice activated search

    Do you remember your first experience of a voice activated device? For many of us, it was reminiscent of Monty Python Hungarian Phrase Book Sketch (under 40? Google it – it’s still very funny today) – with results that bared little resemblance to what was spoken. Fast-forward to today and things are very different. The […]


  • The importance of Local Search in 2018

    This year heralds my 17th year helping the dental professional, through proactive marketing solutions and my 17th year writing for this glorious publication. Over this time we have seen massive disruption to the media sector with the meteoric decline of traditional print media, such as Yellow Pages and newsprint and the almost incompressible rise in […]


  • What will be fundamental in 2018?

    As another year draws to a close, many of us will be contemplating what has gone well in 2017, what has not gone as well as we would have liked and what do we need to do differently in 2018. it’s a human condition to use the end of one year and the beginning of […]