Articles & News

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  • This is the year to embrace PPC – by Carl Burroughs

    If you have not used Pay Per Click (PPC) advertising or if you’re not completely up-to-date with the current PPC offerings, then now’s the time to educate yourself on this medium and implement a strategy to help you boost new patient enquires this year. As with all forms of on-line marketing PPC is constantly evolving. […]


  • E-mail marketing – you just need to get on and do it!

    - by Carl Burroughs Sending a regular e-mail to existing and potential patients who have registered with you on your website is one of the easiest and cost-effective ways of marketing your practice. So if you don’t have an effective e-mail marketing strategy, this is the year to get one. Of cause e-mail marketing all […]


  • 2014 – a better year for dentistry – by Carl Burroughs

    As we all know, 2013 was not the best year for many Australian dental practices. The hangover from the end of EPC, depressed consumer market and increased competition created by an ever-increasing pool of available dentists were all factors in making it a tough year for many. While not all these issues simply disappeared, all […]


  • Who is checking your on-line reputation? – by Carl Burroughs

    As a dental professional your personal reputation is paramount. Your personal reputation is probably how you have attracted the vast majority of your patients to date and should continue to be your number one source of new patients. However, the internet can truly put a ‘spanner in the works’ when it comes to your reputation […]