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  • Marketing in a Recession – by Carl Burroughs (Part Four)

    Part four in a six part series   In my previous articles I have discussed the practical aspect of marketing in a recession. Ways of boosting referrals, effective use of the internet and case presentation. When implemented, these and all the other marketing advice my team and I spend our waking day providing, can make […]

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  • Marketing in a Recession – by Carl Burroughs (Part Three)

    Part three in a six part series   How we present information is important at any time, but at a time when people are thinking more closely about every expenditure and whether it is totally necessary, how information is presented is vital.There are many different ways of presenting a treatment plan. Some of you go […]

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  • Marketing in a Recession – by Carl Burroughs (Part Two)

    Part two in a six part series   Since my last article I have seen an increase in clients report they are now noticing changes in their appointment book, caused by the current economic crises. Late last year and in January and February this year, what I was hearing from my clients was more of […]

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  • Marketing in a Recession – by Carl Burroughs (Part One)

    Part one in a six part series   It may seem the ‘stereotypical” subject for my first article of the year, however, having now spoken with many of my clients already this year, how the recession is going to effect the dental profession is very much top of mind. Irrespective of the spin our Prime […]

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