Articles & News

We have proudly developed many successful campaigns and new business launches. Get the inside story on featured projects which produced outstanding results for our clients.

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  • The making of the 13 DENTIST TV commercial

    Lights, camera… action! You may not realise, but there is so much planning, paperwork and people that go into filming a 30-second commercial, you would expect it to be a movie epic. Filming of the 13 Dentist commercial took place in June, and will be aired on prime time TV nationally (visit for exact […]


  • 13 DENTIST hits the airwaves – by Carl Burroughs

    13 DENTIST is the most ambitious marketing programme for dentists ever to be undertaken in Australia and it started with a bang, with adverts hitting both Radio and TV in its launch month of June. The programme has been born out of the belief by Carl Burroughs, Managing Director of Australia’s only dedicated dental marketing […]



    Australia’s only dedicated dental marketing company, Integrated Dental Marketing, is going to give away an Aston Martin V8 Vantage on 2nd April this year. Well, the use of one. IDM, in conjunction with Trivett Classic, Ultimo Wine Cellars, Shangri-Lai Hotel and the Golden Door Retreat have brought together the ultimate 5 star James Bond driving […]


  • Activate! Your image – by Carl Burroughs

    There are a number of pre-designed marketing packages available, mainly from the United States, but none of these packages reflects your practice and your dentistry. So when it comes to patient education, websites and advertising, a totally individually designed and professionally written marketing plan is the best solution, according to Australia’s foremost dental marketing expert […]