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  • Marketing Madness – by Carl Burroughs

    Full page Yellow Pages ads, radio, TV, ads in Vogue, on billboards, in cinemas, sponsorships… the last few years I have witnessed (and been involved with) all of these types of marketing techniques trying to attract new patients into dental practices. These types of marketing activities are ‘the big end of town’, usually employed by […]


  • Is your Yellow Pages ad working for you? – by Carl Burroughs

    As each year goes by, more and more dentists are advertising in the Yellow Pages and the size of these ads are getting bigger and bigger. The Yellow Pages suite of products can swallow up most, if not all, of a practice’s marketing budget. However, does it provide a good return on investment and does […]


  • Secrets to Successful Marketing – by Carl Burroughs

    Many practices will initiate a marketing activity that is doomed before it begins. Here are three questions to ask yourself to determine whether you are maximising your marketing activities. If you answer ‘no’ to any of these questions, don’t worry – you’re not alone. But experience tells me that if you are willing to apply […]


  • Selecting the right marketing media – by Carl Burroughs

    Setting aside enough money for an advertising budget can be quite a challenge for a dental practice. One way to make sure you’re spending your advertising dollars wisely is to select the most effective advertising media in which to run your ads. While the array of potential advertising opportunities may be intimidating, carefully thinking though […]