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How much is your Yellow Pages advertising costing you? – by Carl Burroughs
Do you know exactly how much every new patient you see has cost you to acquire? If you don’t, I would strongly recommend you add this statistic to your weekly or monthly reports, as it is enlightening. The incorrect use of the Yellow Pages is still the single biggest mistake I witness on a regular […]
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The making of the 13 DENTIST TV commercial
Lights, camera… action! You may not realise, but there is so much planning, paperwork and people that go into filming a 30-second commercial, you would expect it to be a movie epic. Filming of the 13 Dentist commercial took place in June, and will be aired on prime time TV nationally (visit www.idm.com.au for exact […]
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13 DENTIST hits the airwaves – by Carl Burroughs
13 DENTIST is the most ambitious marketing programme for dentists ever to be undertaken in Australia and it started with a bang, with adverts hitting both Radio and TV in its launch month of June. The programme has been born out of the belief by Carl Burroughs, Managing Director of Australia’s only dedicated dental marketing […]
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IDM TO GIVE AWAY AN ASTON MARTIN V8 VANTAGE!
Australia’s only dedicated dental marketing company, Integrated Dental Marketing, is going to give away an Aston Martin V8 Vantage on 2nd April this year. Well, the use of one. IDM, in conjunction with Trivett Classic, Ultimo Wine Cellars, Shangri-Lai Hotel and the Golden Door Retreat have brought together the ultimate 5 star James Bond driving […]