Articles & News

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  • Understanding the importance of a well managed enquiry

    Word of mouth is by far the best form of marketing there is. Firstly, it does not require a financial investment like a newspaper advert or Google Ad Words campaign does; but more importantly, it is a litmus test on how well a practice is performing. If patients are recommending our services to others, then […]


  • First and last impressions count

    It takes a lot of effort and usually quite a lot of money to attract new patients. You have invested years into staff training and motivation to create a practice that patients want to refer their family and friends to and more recently you have found yourself spending money on Google Ad Words and Facebook […]


  • The rise of voice activated search

    Do you remember your first experience of a voice activated device? For many of us, it was reminiscent of Monty Python Hungarian Phrase Book Sketch (under 40? Google it – it’s still very funny today) – with results that bared little resemblance to what was spoken. Fast-forward to today and things are very different. The […]


  • The importance of Local Search in 2018

    This year heralds my 17th year helping the dental professional, through proactive marketing solutions and my 17th year writing for this glorious publication. Over this time we have seen massive disruption to the media sector with the meteoric decline of traditional print media, such as Yellow Pages and newsprint and the almost incompressible rise in […]