There is no right way to run a practice except for profitability of course, but practices are having to and will have to be much more conscious of the messages they are giving out from their practices. Whether you are a Maroubra dentist or a practice in Sydney CBD, every practice has an image, however […]

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Standing in the wine and spirits queue, a sign captures a shopper’s attention. The presenter is recommending a new wine, describing it as the “perfect complement to grilled red meat.” Since she’s planning to have a BBQ for friends that evening, it’s a welcome suggestion. Deciding to try something new, she places two bottles in […]

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Do you know the difference between smart and dumb marketing? Are you utilising all of your marketing resources to your advantage? Carl Burroughs explains to Bite Magazine the difference between smart and dumb marketing, and what you can do to achieve the most out of your marketing resources. If you missed this article, click here […]

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Many practices will initiate a marketing activity that is doomed before it begins. Here are three questions to ask yourself to determine whether you are maximising your marketing activities. If you answer ‘no’ to any of these questions, don’t worry – you’re not alone. But experience tells me that if you are willing to apply […]

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