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  • Marketing Dentistry 2014 Exceeds Expectations

    Marketing Dentistry 2014 was held in three cities, attracting 8 CPD points and there were no expectations as it was the first of its kind. The event was dubbed a success as it was the most relevant and exciting dental event of 2014! To find out more about what people had to say about the […]


  • The Game Has Changed – Marketing Dentistry 2014

    I don’t think many dentists would disagree that the profession has seen significant changes over the past two to three years. We have experienced what could be described as the ‘Perfect Storm’ created by the end of EPC, corporatisation, a downturn in consumer confidence, the public’s addiction to digital mediums and a radical increase in […]


  • It’s time to embrace video.

    The average Australian will watch approximately one hour of on-line video content per day. Not only engaged by on-line video content but they respond to it. Good video content can significantly increase the number of enquiries you receive from your website. In-fact, our statistics show increases of between 40 to 60 per cent when good […]


  • This is the year to embrace PPC – by Carl Burroughs

    If you have not used Pay Per Click (PPC) advertising or if you’re not completely up-to-date with the current PPC offerings, then now’s the time to educate yourself on this medium and implement a strategy to help you boost new patient enquires this year. As with all forms of on-line marketing PPC is constantly evolving. […]