Articles & News

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  • E-mail marketing – you just need to get on and do it!

    - by Carl Burroughs Sending a regular e-mail to existing and potential patients who have registered with you on your website is one of the easiest and cost-effective ways of marketing your practice. So if you don’t have an effective e-mail marketing strategy, this is the year to get one. Of cause e-mail marketing all […]


  • 2014 – a better year for dentistry – by Carl Burroughs

    As we all know, 2013 was not the best year for many Australian dental practices. The hangover from the end of EPC, depressed consumer market and increased competition created by an ever-increasing pool of available dentists were all factors in making it a tough year for many. While not all these issues simply disappeared, all […]


  • Who is checking your on-line reputation? – by Carl Burroughs

    As a dental professional your personal reputation is paramount. Your personal reputation is probably how you have attracted the vast majority of your patients to date and should continue to be your number one source of new patients. However, the internet can truly put a ‘spanner in the works’ when it comes to your reputation […]


  • How will ‘Hummingbird’ affect my Google ranking? – by Carl Burroughs

    Google launched its new search algorithm on 26th September 2013. This new algorithm is called ‘Hummingbird’ (being precise and fast). A ‘search algorithm’ is the technical term given for the method Google (and other search engines) sort through billions of web pages to return what it believes are the most relevant search results. Hummingbird is […]