Most marketing and advertising activities have a cost associated to them. In terms of internal marketing, these costs are usually low as creating such things as practice brochures and education brochures are not hugely expensive and are one-off costs that can be amortised over a number of years. Advertising however can be very expensive and […]

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Most doctors I meet have a view on what their patient’s priorities are, whether it’s clinical excellence, value for money or simply to avoid pain. This understanding of your patient’s requirements is built up over a number of years through discussions with your patients and by their comments to your team. But how accurate are […]

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So you have a website I hear you say. You use your website to promote your practice to potential patients and provide useful information to your current patients, right? Wrong! The internet is now the single most effective, and more importantly, the most appropriate way to promote your practice. But having a compelling and up-to-date […]

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Setting aside enough money for an advertising budget can be quite a challenge for a dental practice. One way to make sure you’re spending your advertising dollars wisely is to select the most effective advertising media in which to run your ads. While the array of potential advertising opportunities may be intimidating, carefully thinking though […]

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