hiQu Dental > Branding > Brand Bible
Corporate Brand Bible for hiQu Dental
- Ensuring brand consistency
- Designated and engineered corporate image
Creating a Brand Bible – or Style Guide – is essential.
It is a checklist manual of well defined rules that will ensure your business maintains its consistent tone of voice and design style every time you promote your business. It will usually comprise of things such as ordering new stationery to placing an ad in the local paper or Yellow Pages, even to name tags and uniform monograms and writing letters as well as other information.
Even a simple brand bible, consisting of 4 – 5 pages to outline key colour ranges and the basic philosophy behind the practice should be created. A Brand Bible provides your team with a standard reference point and allows new team members to gain a deeper insight into your practice and what is expected.
A Brand Bible is an important starting point when creating an identity for a new practice, or if you’re an existing practice can be created to ensure protocols you have put in place are adhered to by all staff members.
At IDM we can offer advice on what you should include in your Brand Bible or we can write one for you.