Once you have approved your new brand and logo, it is always strongly recommended that you consider protecting your new asset by formally trade-marking the name and associated network. Trademark registrations can be used to ward off unwanted attacks and litigation on your trademark, and more importantly, give you a better chance of protecting your name and logo from being used by a competitor.

As an added bonus, registered trademarks can potentially create you money in the future through potential franchising, licensing and being placed in family trust. Trade marking can be rather tedious and quite confusing, but it is essential that every business protect itself by a trademark. And because trademarks are issued on a first come, first served basis, it is extremely important to get your trademark application filed as quick as possible, to ensure that your investment in your brand is protected from the outset.

IDM can guide you through the entire trademark process so your business name, logo and identity remain yours.