Advertising
Benefits
- Exposure to thousands of potential patients
- Cash flow positive
- Modern alternative to a flyer drop or newspaper promotion
- Relevant connection to the Facebook and Twitter generation
Technology means there’s now more ways to connect with existing and potential new patients than ever before.
At IDM, we can show you how to take full advantage of new digital and social media marketing such as Facebook, Twitter and Blogs.
Pay Per Click (PPC): This helps drive more traffic to your website. At IDM we can demonstrate how a PPC campaign could help your website be seen by more people.
Banner Ad: A well designed banner can capture attention and significantly enhance click through rate. Our team of designers knows what it takes to create a banner that stands out and represents your brand.
Facebook: Creating a Facebook page lets you interact with your patients personally. It’s a great way to run special promotions, let everyone know what’s new at your practice and talk directly to your patients by asking them to post questions and gain a better understanding of their needs.
Group Buying: Over the last five years Group Buying sites have increased in popularity. They are great for small businesses and offer the chance to introduce your practice to a large number of potential new patients. They’re also an ideal way to promote special offers such as teeth whitening.
Twitter: Similar to Facebook, Twitter enables you to connect directly and personally with your patients. Let them know what’s happening at the practice, announce new team members, events or special anniversary dates coming up such as your practice birthday.
Blogs: Writing a blog focussed on a specific subject can help reinforce the importance of that area of dental health. A blog will help patients better understand procedures and become more comfortable with them.