Digital PR is the amalgamation of traditional PR, content marketing, social media and SEO to create personal conversations with your patients.
A digital media release can be shared instantly and contain multimedia assets like video, images, audio or links to social media pages, making it more likely to be viewed by your patients. They are also more likely to share it by forwarding it on to others.
When you have important news to share such as the opening of a new practice, a joint venture with a specialist or a team member with new qualifications, it’s essential to get it out as soon as possible. IDM can create a digital PR campaign with a message that can be spread further, faster and more targeted than a traditional written media release.
E-Press Kits: Similar to a digital media release and digital PR, an E-Press Kit can contain a range of electronic marketing communication tools that can be sent to various media outlets. You can embed video, moving images and PDFs all in a single document and send it via email, host it on your website or social media site or burn it to DVD. The IDM team can put together an E-Press Kit for you that’s ready to go instantly.
Reputation Management: Your reputation takes a long time to build but can be easily knocked down. IDM can offer valuable advice when it comes to managing your reputation due to unfavourable comments on social media such as twitter or Facebook.