Getting the public to view your website takes a lot of effort. You may be optimising your site with SEO campaigns, spending money on Ad Words, and you may be promoting your website through traditional marketing and word of mouth. However, only a certain percentage of people viewing your website will want to contact you immediately and the rest will move away from your site once they have researched the information they were looking for. But what if there was a way of capturing the details of the people who viewed your website and then stayed in contact with them? Well this is exactly what an Auto Responder can be programmed to do.

An Auto Responder is a clever piece of email marketing software that sends personalised emails to your database. It can also be used to increase the number of people included in your overall database.

This is how it works – an Auto Responder allows viewers to your site to register to receive future information from you. The potential patient may agree to register on your site to receive an instant report of interest, such as “10 Things You Should Know About Dental Implants”, or you may have an offer or an incentive such as “Free Check Up” if they register. Once the potential patient have registered to receive the offer or information they desire, you have the permission to send them regular e-newsletter or other information. The best part about this is that once this is set up, it is totally automated and the software will keep sending out information and responding to requests without your daily involvement. The Auto Responder manages this whole process and can be used multiple times for different topics and groups.

At IDM we will set up your Auto Responder, link it to your website and we can even write the necessary reports on your behalf. An IDM managed Auto Responder is one of the most intellectual and effective ways of marketing your practice and boosting your database.