The popular use of search engines today – particularly Google – has changed marketing. When a potential patient is looking for a new dental practice or researching for a particular dental procedure, the internet has become the very first place they turn to.

So, whether you are a dentist in Melbourne or Sydney getting found on the first page of Google and the other major search engines under a specific search term that is relevant to your dental practice is highly crucial. Far from being a simple matter of chance, this process requires very specific skills, effort and understanding. This process is called Search Engine Optimisation (SEO).

SEO keeps your site ranked high on Google and the other major search engines on agreed and researched search terms. Getting your site to appear on the first page of Google, when a potential patient searches on a topic such as “Cosmetic Dentist” or “Implant Dentist’ for their local area, now represents your practices biggest opportunity for growth from marketing. Outside of personal referrals, the internet now generates more new patients for practices optimised on the internet than any other marketing method.

The team at IDM are highly skilled in the processes of SEO and our aim is to get your site to appear on the all-important first page of search results, for your agreed search terms.

SEO is totally transparent, so we can track exactly what results have been achieve. Each month you will receive a detailed report that clearly shows how the site is performing, the improvements in performance since the previous month and information and suggestions on future changes and developments.

Effective SEO has become an essential marketing tool and IDM have extensive experience optimising websites for our clients.