Social Media Marketing
Benefits
- Ability to connect with your patients on a more personal level
- Projects your practice on the national and global stage
- Modernises your brand and image to appeal to a wider audience
- Powerful patient referral generation
- Enhanced and immediate 2-way communication between practice and patient
Make a connection with your patients beyond the practice.
Social media, a natural development from the introduction of the internet, email and websites is now a major communication medium not only for individuals but also for businesses. It is an effective way to tap into the patient market allowing for the ‘personal’ approach in many ways.
By utilising the powerful tools of social media such as Facebook, Twitter, LinkedIn and Foursquare you open up your potential patient base by connecting with them on a friendly and interactive level. This allows them to learn about you, your team, practice and philosophies, along with having the ability for you both to instantly share practice based or entertaining news, information, facts, videos or even games! The potential of online networking via Social media creates a powerful and effective referral medium for existing and new patients, which can rapidly promote your practice not only in Australia but world-wide.
An IDM Social Media management package will set your practice up for a compelling presence on the internet. Your patients will be connected, informed, updated and encouraged to refer your services to others. In consultation, content will be sourced and promotional opportunities integrated and generated for your social media profiles which will be managed on a regular basis. Connectivity between your website and social media profiles will also be established ensuring a complete networking and marketing hub that works 24 hours a day for your practice.