Photography
Benefits
- Projects the true personality of your practice
- Builds a bond with potential patients
- The use of real patients builds trust
- Leaves a lasting and professional impression of your practice
Capturing the very essence of what makes your practice uniquely yours
A great deal of effort goes into the creation of your marketing material such as your website, practice brochure and newsletters. Yet when this material uses the same old tired standard photographs, a great deal of this effort is lost and the personality of you and your practice is hardly projected at all. Worst of all, most of these standard (stock) images, don’t even look like Australians and therefore do not resonate with the viewer of the material.
Professional Photography of you, your team and your practice changes all of this. It projects the image and style you want patients and potential patients to relate to. The right photography builds a bond with the person viewing it and ensures all your marketing material looks like it is truly yours.
Not only does an IDM Professional Photo Shoot give you images that significantly enhance the relevance of your marketing collateral, but because you own the images it can often work out far cheaper then the use of stock images, that’s what we call a double whammy!
Since receiving the photo’s it has transformed all of our marketing material. No longer are we using the same boring image as everyone else on our website and brochures, but actual photos of us and our practice. It has made a real difference and we have received plenty of comments from patient’s. We would highly recommend an IDM photo shoot to anyone who takes their marketing and image seriously, it’s possibly the best marketing dollar we have ever spent.
Ivor Gafen Dentocare