This year heralds my 17th year helping the dental professional, through proactive marketing solutions and my 17th year writing for this glorious publication. Over this time we have seen massive disruption to the media sector with the meteoric decline of traditional print media, such as Yellow Pages and newsprint and the almost incompressible rise in the digital space.
I have written about all the various marketing mediums that are relevant to the dental sector and the opportunities that arise on the back of new and growing mediums. However, what we are now seeing and what has been evident for some time, is the new digital age is maturing, and in its own way is becoming as predictable as the big media houses of the past.
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