Authority in delivering business growth for our dental clients across Australia.
We are Australia's leading communications agency for the Dental Profession.
IDM has become renowned as the leader in creating successful marketing communications programs for the dental profession.
We take a proactive approach when it comes to your project. We’re proven specialists with a track record of delivering unique and innovative solutions that achieve results....
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STARTING A NEW PRACTICE?
Opening a practice can be one of the biggest investments you will ever make. Get it right and it can pay handsomely.
HOW ARE YOU RANKING ON GOOGLE
A massive 94.31%* of search traffic within Australia is being handled by Google. So let’s concentrate on making Google work for your practice.
FREE GOOGLE ANALYTICS REPORT
If you don’t already receive a detailed monthly analysis of your website then contact us today and we will be delighted to arrange one for you……and best of all it’s FREE.
HOW TO ATTRACT MORE PATIENTS
To create a marketing strategy that will expand your practice when others are contracting – call us today and let’s start the conversation……
Latest News & Articles
24 July 2025How do you justify running special offers?
Although running special offers is nothing new, and most dental practices have gone down this path at some point, they still remain controversial.
24 July 2025Are you recession ready?
Interest rates are on the rise, inflation is at its highest rate in 21 years, the price of basic day-to-day living expenses such as energy,
24 July 2025Why you need access to a copywriter
We can all write, right? You only need to cast your mind back to your Uni days to remember the hours you spent with a pen in hand or fingers on a keyboard.
24 July 2025Where have your personal referrals gone? Time to go ‘Old Skool’
When I first started consulting to Australian dental practices, back in 2001, it was very usual for 80% of all new patients to be created from personal referrals or word of mouth, as some like to call it.
24 July 2025Starting Off On The Right Foot
We all know how hard it is to attract new patients through advertising these days. The dental sector is spending more on Google Ads and Facebook Ads than at any other time,
23 July 2025Man Up & Talk
Continuing his work to raise awareness of Men’s Mental Health issues, dental entrepreneur and Managing Director of Integrated Dental Marketing,
"I first started to use IDM in early 2017, initially to help with some Google Ads and Facebook Ads. Over the coming months, I realised that not only are they the experts in online marketing, but their knowledge of the dental sector is second to none. Fast forward to today and I really enjoy only dealing with just the one marketing provider in the knowledge that they always have my best interests at heart and I no longer have to worry about having a full diary. This allows me to concentrate on all the other aspects of running a multi-chair practice. I have no hesitation in recommending IDM to any practice owner who has a desire to expand."
"Joining IDM has been the cornerstone of my startup dental practice’s success. Nine months ago, as I was preparing to launch my new practice in Brisbane, I made the decision to enlist the expertise of IDM. From the outset, Carl’s profound understanding of the dental industry was evident. He generously offered invaluable insights and guidance even before I officially came on board. IDM showed a genuine commitment to my practice’s success by helping develop my branding, advertising, website, and design. Tony has been instrumental in implementing SEO strategies and online marketing techniques which has directly led to increased patient numbers. Allie has meticulously set up all my social media accounts with amazing engaging content. The success of my practice today is attributed to the strategic groundwork laid by IDM. By entrusting them with the advertising and marketing, I’ve been able to focus on providing high quality dental care to my patients. I recommend IDM to any dental practice looking for a professional and dedicated marketing team."
"The team at IDM have helped me build two multi-million dollar practices over the past decade, and are now helping me navigate my way through the COVID-19 crisis. Whilst my inbox has been flooded with 100’s of emails from companies trying to sell me marketing during this crisis, the team at IDM simply bunkered down and provided me with all the resources and support I needed. Detailed reports on how to communicate with patients, messages of support and guidance to know what to work on at this time to come out of this stronger. They say you get to see the best and the worst of people in a crisis, well they don’t get any better than the team at IDM. If you want to work with a marketing and communication company that truly cares about the outcomes of their clients, I strongly recommend you talk to IDM – it has worked for me – Twice!"
Carl is an outstanding individual and a great resource. I have been very impressed with him.
Definitely a 5 Star rating. Carl, you have been instrumental in the success and development of my dental practice. Your expertise and intimate knowledge of the dental industry is 2nd to none :)).
Carl Burroughs is professional. He has an energy. He’s creative, vibrant mind. Carl’s knowledge of the dental industry is second to none.
Carl Burroughs has a unique insight to developing the business model. I doubt there’s anyone is Australia, who can promote and expand a dental practice as well as him.