The making of the 13 DENTIST TV commercial

Lights, camera… action! You may not realise, but there is so much planning, paperwork and people that go into filming a 30-second commercial, you would expect it to be a movie epic. Filming of the 13 Dentist commercial took place in June, and will be aired on prime time TV nationally (visit www.idm.com.au for exact listing details). Filmed on location at a prestigious dental practice in Sydney, the 13 Dentist commercial has been set around Dr Penny Adams. Mother of 3 and author of a top 10 best selling book, Motherguilt, Dr Adams appears regularly on TV under the ‘Feel Good’ brand in addition to her role as a columnist, radio presenter, panellist and practising medical doctor of 20 years. Feel Good has been used to promote household brands such as Nurofen, Kleenex, Elastoplast and Laubman and Pank optometrists.
13 Dentist TV CommercialUsing a script that sees Dr Adams talk about going to the dentist as she enters the dental practice and waits for her appointment, we have made sure through the language and tone used that the viewer can connect with the people in the waiting lounge and encourages them to call. With 13 Dentist strategically placed around the surgery to allow the brand to work its way into society, we believe the commercial will be a great start to the 13 Dentist TV appearances. To view the advert and other media coverage, visit www.13dentist.com.au. For more information on 13 Dentist, simply visit www.idm.com.au or call Carl Burroughs on 02 9211 1477.