The rise of voice activated search

Do you remember your first experience of a voice activated device? For many of us, it was reminiscent of Monty Python Hungarian Phrase Book Sketch (under 40? Google it – it’s still very funny today) – with results that bared little resemblance to what was spoken. Fast-forward to today and things are very different. The technology has improved so much that voice search and voice activated devices very often deliver better and certainly quicker results than the equivalent typed command. According to Forbes* the use of voice search features on mobile devices will grow from 45% in late 2018 to a whopping 82% by 2020.