First and last impressions count

It takes a lot of effort and usually quite a lot of money to attract new patients. You have invested years into staff training and motivation to create a practice that patients want to refer their family and friends to and more recently you have found yourself spending money on Google Ad Words and Facebook advertising. So, with such an investment, it is important that patients have an
exceptional experience from start to finish. In this article I would like to talk about two very simple activities that any practice can introduce to make sure a patient’s first impression and last impression of a practice visit leaves them feeling truly cared for. Both of these suggestions have been around for years, but as I go around the country visiting practices, very rarely do I find these activities done or done well – so it’s time to revisit them.