Understanding the importance of a well managed enquiry

Word of mouth is by far the best form of marketing there is. Firstly, it does not require a financial investment like a newspaper advert or Google Ad Words campaign does; but more importantly, it is a litmus test on how well a practice is performing. If patients are recommending our services to others, then clearly they are leaving the practice happy and we have made a positive impression on them. These days, praise from patients not only comes in the form of them recommending their family members and friends but also in the form of Google and Facebook Reviews.