ABOUT US
Carl Burroughs
CARL BURROUGHS
Our managing director, Carl Burroughs, has been consulting to the dental sector for well over two decade and is today Australia’s leading expert on how to successfully grow a dental practice through the power of market
Carl Burroughs was born in the UK and grew up in Yorkshire in the North of England. His first business venture was in Real Estate in the 1980’s. Carl subsequently immigrated to Australia in 1993 and in 1995 started his own chain of telecommunication stores. From a single shop in Leichhardt, Sydney Carl expanded his business to 26 stores across three states and in the process proved his ability and unique insight into successful marketing.
In 2001, after selling his telecommunication business, Carl Burroughs purchased a small marketing agency and started to expand this business. At this time Carl was also very active on the speaker circuit and was invited to speak at a number of dental events. Through this introduction to dentistry Carl’s interest in the sector was established and by 2002 he had specialised his agency to concentrate on helping dentists expand their practices through professional and effective marketing strategies.
Since IDM was created Carl Burroughs has been responsible for numerous dental success stories, including launching Australia’s fastest ever growing dental practice, Australia’s first ever patient finance facility, which Carl subsequently sold to Macquarie Bank and Carl was one of the original founders of the dental consolidation group, Dental Partners.
These major achievements within the dental sector has raised Carl’s profile and has added to Carl’s deep understanding of the profession, however it’s Carl’s work with individual dentists that Carl is most proud of.
"I find there is nothing more rewarding than working with my clients and to see their practices flourish and for them to achieve their personal goals. Every new client is like starting a new business and I enjoy the rush and excitement that this process brings and through this work I have created lifelong friends and very loyal clients."
Carl Burroughs
In 2001, after selling his telecommunication business, Carl Burroughs purchased a small marketing agency and started to expand this business. At this time Carl was also very active on the speaker circuit and was invited to speak at a number of dental events. Through this introduction to dentistry Carl’s interest in the sector was established and by 2002 he had specialised his agency to concentrate on helping dentists expand their practices through professional and effective marketing strategies.
Since IDM was created Carl Burroughs has been responsible for numerous dental success stories, including launching Australia’s fastest ever growing dental practice, Australia’s first ever patient finance facility, which Carl subsequently sold to Macquarie Bank and Carl was one of the original founders of the dental consolidation group, Dental Partners.
These major achievements within the dental sector has raised Carl’s profile and has added to Carl’s deep understanding of the profession, however it’s Carl’s work with individual dentists that Carl is most proud of.
TESTIMONIALS
Read what our clients say about Carl Burroughs
Carl Burroughs has a unique insight to developing the business model. I doubt there’s anyone is Australia, who can promote and expand a dental practice as well as him.
Carl Burroughs is professional. He has an energy. He’s creative, vibrant mind. Carl’s knowledge of the dental industry is second to none.
Definitely a 5 Star rating. Carl, you have been instrumental in the success and development of my dental practice. Your expertise and intimate knowledge of the dental industry is 2nd to none :)).
Carl is an outstanding individual and a great resource. I have been very impressed with him.
"The team at IDM have helped me build two multi-million dollar practices over the past decade, and are now helping me navigate my way through the COVID-19 crisis. Whilst my inbox has been flooded with 100’s of emails from companies trying to sell me marketing during this crisis, the team at IDM simply bunkered down and provided me with all the resources and support I needed. Detailed reports on how to communicate with patients, messages of support and guidance to know what to work on at this time to come out of this stronger. They say you get to see the best and the worst of people in a crisis, well they don’t get any better than the team at IDM. If you want to work with a marketing and communication company that truly cares about the outcomes of their clients, I strongly recommend you talk to IDM – it has worked for me – Twice!"
"Joining IDM has been the cornerstone of my startup dental practice’s success. Nine months ago, as I was preparing to launch my new practice in Brisbane, I made the decision to enlist the expertise of IDM. From the outset, Carl’s profound understanding of the dental industry was evident. He generously offered invaluable insights and guidance even before I officially came on board. IDM showed a genuine commitment to my practice’s success by helping develop my branding, advertising, website, and design. Tony has been instrumental in implementing SEO strategies and online marketing techniques which has directly led to increased patient numbers. Allie has meticulously set up all my social media accounts with amazing engaging content. The success of my practice today is attributed to the strategic groundwork laid by IDM. By entrusting them with the advertising and marketing, I’ve been able to focus on providing high quality dental care to my patients. I recommend IDM to any dental practice looking for a professional and dedicated marketing team."
"I first started to use IDM in early 2017, initially to help with some Google Ads and Facebook Ads. Over the coming months, I realised that not only are they the experts in online marketing, but their knowledge of the dental sector is second to none. Fast forward to today and I really enjoy only dealing with just the one marketing provider in the knowledge that they always have my best interests at heart and I no longer have to worry about having a full diary. This allows me to concentrate on all the other aspects of running a multi-chair practice. I have no hesitation in recommending IDM to any practice owner who has a desire to expand."
