ABOUT IDM

"Joining IDM has been the cornerstone of my startup dental practice’s success. Nine months ago, as I was preparing to launch my new practice in Brisbane, I made the decision to enlist the expertise of IDM. From the outset, Carl’s profound understanding of the dental industry was evident. He generously offered invaluable insights and guidance even before I officially came on board. IDM showed a genuine commitment to my practice’s success by helping develop my branding, advertising, website, and design. Tony has been instrumental in implementing SEO strategies and online marketing techniques which has directly led to increased patient numbers. Allie has meticulously set up all my social media accounts with amazing engaging content. The success of my practice today is attributed to the strategic groundwork laid by IDM. By entrusting them with the advertising and marketing, I’ve been able to focus on providing high quality dental care to my patients. I recommend IDM to any dental practice looking for a professional and dedicated marketing team."

"We really had no online presence and no organised system for marketing either to our current patient base or new clients. Over the ensuing months we have been very happy we took on IDM as we have seen the benefits starting to bloom. They are an integral part of our practice team. IDM delivers a very active service that is results orientated and keeps us up to date and competitive in a market place that alone we would simply not be able to compete in efficiently. They are very proactive in making money spent go the distance and be efficiently selective with our budgets. IDM has also been very useful with regards to in-house marketing strategies that goes beyond just glossy flyers but extends to team coaching and putting systems in place in house to suit this particular practice culture and history and patient base. This individualised approach is invaluable. The new website is great too."

"With IDM’s help we launched our new dental practice on the Gold Coast, Totally Teeth, in November of 2005. We used flyers as our predominate method of promotion and conducted a mass flyer drop every four to five weeks. By our first anniversary, we had created in excess of 12,000 new patients through this approach."

"Joining IDM has been the cornerstone of my startup dental practice’s success. Nine months ago, as I was preparing to launch my new practice in Brisbane, I made the decision to enlist the expertise of IDM. From the outset, Carl’s profound understanding of the dental industry was evident. He generously offered invaluable insights and guidance even before I officially came on board. IDM showed a genuine commitment to my practice’s success by helping develop my branding, advertising, website, and design. Tony has been instrumental in implementing SEO strategies and online marketing techniques which has directly led to increased patient numbers. Allie has meticulously set up all my social media accounts with amazing engaging content. The success of my practice today is attributed to the strategic groundwork laid by IDM. By entrusting them with the advertising and marketing, I’ve been able to focus on providing high quality dental care to my patients. I recommend IDM to any dental practice looking for a professional and dedicated marketing team."

I first started to use IDM in early 2017, initially to help with some Google Ads and Facebook Ads. Over the coming months, I realised that not only are they the experts in online marketing, but their knowledge of the dental sector is second to none. Fast forward to today and I really enjoy only dealing with just the one marketing provider in the knowledge that they always have my best interests at heart and I no longer have to worry about having a full diary. This allows me to concentrate on all the other aspects of running a multi-chair practice. I have no hesitation in recommending IDM to any practice owner who has a desire to expand.

"I have had the opportunity over the last year to work with both you and your team at IDM in developing a most impressive orthodontic website. I can only say that I am more than impressed with the service and the expedient support that you have provided. Many thanks for all the numerous hours of commitment and patience with corrections. I have already received numerous compliments from people regarding the outline and content of this website."

"Whilst reviewing my IDM Search Engine Optimisation report for my main website, it became apparent that over 50 people per month were accessing my website from a handheld device. This significant usage prompted me to have a website built specifically for mobile phone use, allowing both patients and the public in general access to information regarding my practice, services and team in a user-friendly format. I am delighted with my Dot Mobi site and have had excellent feedback from patients."

"We really had no online presence and no organised system for marketing either to our current patient base or new clients. Over the ensuing months we have been very happy we took on IDM as we have seen the benefits starting to bloom. They are an integral part of our practice team. IDM delivers a very active service that is results orientated and keeps us up to date and competitive in a market place that alone we would simply not be able to compete in efficiently. They are very proactive in making money spent go the distance and be efficiently selective with our budgets. IDM has also been very useful with regards to in-house marketing strategies that goes beyond just glossy flyers but extends to team coaching and putting systems in place in house to suit this particular practice culture and history and patient base. This individualised approach is invaluable. The new website is great too."

"I first started to use IDM in early 2017, initially to help with some Google Ads and Facebook Ads. Over the coming months, I realised that not only are they the experts in online marketing, but their knowledge of the dental sector is second to none. Fast forward to today and I really enjoy only dealing with just the one marketing provider in the knowledge that they always have my best interests at heart and I no longer have to worry about having a full diary. This allows me to concentrate on all the other aspects of running a multi-chair practice. I have no hesitation in recommending IDM to any practice owner who has a desire to expand."

"Joining IDM has been the cornerstone of my startup dental practice’s success. Nine months ago, as I was preparing to launch my new practice in Brisbane, I made the decision to enlist the expertise of IDM. From the outset, Carl’s profound understanding of the dental industry was evident. He generously offered invaluable insights and guidance even before I officially came on board. IDM showed a genuine commitment to my practice’s success by helping develop my branding, advertising, website, and design. Tony has been instrumental in implementing SEO strategies and online marketing techniques which has directly led to increased patient numbers. Allie has meticulously set up all my social media accounts with amazing engaging content. The success of my practice today is attributed to the strategic groundwork laid by IDM. By entrusting them with the advertising and marketing, I’ve been able to focus on providing high quality dental care to my patients. I recommend IDM to any dental practice looking for a professional and dedicated marketing team."

"The team at IDM have helped me build two multi-million dollar practices over the past decade, and are now helping me navigate my way through the COVID-19 crisis. Whilst my inbox has been flooded with 100’s of emails from companies trying to sell me marketing during this crisis, the team at IDM simply bunkered down and provided me with all the resources and support I needed. Detailed reports on how to communicate with patients, messages of support and guidance to know what to work on at this time to come out of this stronger. They say you get to see the best and the worst of people in a crisis, well they don’t get any better than the team at IDM. If you want to work with a marketing and communication company that truly cares about the outcomes of their clients, I strongly recommend you talk to IDM – it has worked for me – Twice!"

"Both myself and fellow staff members are very impressed with the vision & positive approach IDM displayed to the rebranding of our clinic. We are all looking forward to the future expansion of the practice and the ability to work in conjunction with a person of your caliber."

Working closely with Carl Burroughs and his team at IDM, we’ve expanded our practice and doubled our revenue in the last 18 months. The IDM team is very professional, helpful, and switched on. We have a great website, and all the support for it – such as SEO and Google AdWords. Always approachable, Carl has a unique insight to developing the business model. I doubt there’s anyone in Australia, who can promote and expand a dental practice as well as IDM.

Since receiving the photo’s it has transformed all of our marketing material. No longer are we using the same boring image as everyone else on our website and brochures, but actual photos of us and our practice. It has made a real difference and we have received plenty of comments from patient’s. We would highly recommend an IDM photo shoot to anyone who takes their marketing and image seriously, it’s possibly the best marketing dollar we have ever spent.

Carl is an outstanding individual and a great resource. I have been very impressed with him.

Definitely a 5 Star rating. Carl, you have been instrumental in the success and development of my dental practice. Your expertise and intimate knowledge of the dental industry is 2nd to none :)).

Carl Burroughs is professional. He has an energy. He’s creative, vibrant mind. Carl’s knowledge of the dental industry is second to none.

Carl Burroughs has a unique insight to developing the business model. I doubt there’s anyone is Australia, who can promote and expand a dental practice as well as him.