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    18 August 2014

    The Game Has Changed – Marketing Dentistry 2014

    I don’t think many dentists would disagree that the profession has seen significant changes over the past two to three years. We have experienced what could […]
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    2 June 2014

    It’s time to embrace video.

    The average Australian will watch approximately one hour of on-line video content per day. Not only engaged by on-line video content but they respond to it. […]
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    28 January 2014

    This is the year to embrace PPC

    If you have not used Pay Per Click (PPC) advertising or if you’re not completely up-to-date with the current PPC offerings, then now’s the time to […]
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    28 January 2014

    E-mail marketing – you just need to get on and do it!

    Sending a regular e-mail to existing and potential patients who have registered with you on your website is one of the easiest and cost-effective ways of […]
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    27 January 2014

    2014 – a better year for dentistry

    As we all know, 2013 was not the best year for many Australian dental practices. The hangover from the end of EPC, depressed consumer market and […]
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    5 November 2013

    Who is checking your on-line reputation?

    As a dental professional your personal reputation is paramount. Your personal reputation is probably how you have attracted the vast majority of your patients to date […]
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    5 November 2013

    How will ‘Hummingbird’ affect my Google ranking?

    Google launched its new search algorithm on 26th September 2013. This new algorithm is called ‘Hummingbird’ (being precise and fast). A ‘search algorithm’ is the technical […]
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    5 November 2013

    The Rise and Rise of on-line Video Content

    Video content is far and away the fastest growing internet trend currently. Video is becoming the primary channel for consumers to inform themselves about a product […]
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    5 April 2011

    Making the Most from Your Website

    So you have a website I hear you say. You use your website to promote your practice to potential patients and provide useful information to your […]
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