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Part five and six in a six part series I am combining parts five and six of this series into one article. The reason for this […]

Do you know exactly how much every new patient you see has cost you to acquire? If you don’t, I would strongly recommend you add this […]

Part four in a six part series In my previous articles I have discussed the practical aspect of marketing in a recession. Ways of boosting referrals, […]

Many practices will initiate a marketing activity that is doomed before it begins. Here are three questions to ask yourself to determine whether you are maximising […]

Setting aside enough money for an advertising budget can be quite a challenge for a dental practice. One way to make sure you’re spending your advertising […]

Since my last article I have seen an increase in clients report they are now noticing changes in their appointment book, caused by the current economic […]

Part one in a six part series It may seem the ‘stereotypical” subject for my first article of the year, however, having now spoken with many […]

It does not matter where you look at the moment, there appears to be only bad news about the economy. Petrol prices are through the roof, […]

Most marketing and advertising activities have a cost associated to them. In terms of internal marketing, these costs are usually low as creating such things as […]