How are you ranking on Google
SEO
A massive 94.31%* of search traffic within Australia is being handled by Google. So let’s concentrate on making Google work for your practice.
Search Engine Optimisation (SEO) is the pinnacle in on-line marketing. When someone searches for a service you provide, the single most important thing is to be found towards the top of Google’s results.
SEO falls into three categories – No Brainer – Suburban – Capital City.
If you’re the only dental practice in your geographic area being first on Google should be easy. If your website is built to high SEO standards then it should be found without any extra SEO work. If you’re in a popular suburban area your website will benefit most from an SEO campaign where the search traffic will be comparatively high and very relevant.
Capital City search terms are hardest to achieve. However, they also carry the rewards of massive search traffic and traffic branding. Before creating a SEO campaign on competitive capital city search terms, we would recommend an in-depth study defining goals, timeframes and cost to determine its viability.
Google Ad Words are listings that appear in the shaded area at the top of a Google page and down the right hand side. You pay a certain amount when someone ‘clicks’ through to your website. The best results from Ad Word campaigns are when they’re used strategically with SEO.
To get the best out of Google, contact us today and we’ll create a tailored proposal for you.
TESTIMONIALS
Read what our patients think about us
"Joining IDM has been the cornerstone of my startup dental practice’s success. Nine months ago, as I was preparing to launch my new practice in Brisbane, I made the decision to enlist the expertise of IDM. From the outset, Carl’s profound understanding of the dental industry was evident. He generously offered invaluable insights and guidance even before I officially came on board. IDM showed a genuine commitment to my practice’s success by helping develop my branding, advertising, website, and design. Tony has been instrumental in implementing SEO strategies and online marketing techniques which has directly led to increased patient numbers. Allie has meticulously set up all my social media accounts with amazing engaging content. The success of my practice today is attributed to the strategic groundwork laid by IDM. By entrusting them with the advertising and marketing, I’ve been able to focus on providing high quality dental care to my patients. I recommend IDM to any dental practice looking for a professional and dedicated marketing team."
I first started to use IDM in early 2017, initially to help with some Google Ads and Facebook Ads. Over the coming months, I realised that not only are they the experts in online marketing, but their knowledge of the dental sector is second to none. Fast forward to today and I really enjoy only dealing with just the one marketing provider in the knowledge that they always have my best interests at heart and I no longer have to worry about having a full diary. This allows me to concentrate on all the other aspects of running a multi-chair practice. I have no hesitation in recommending IDM to any practice owner who has a desire to expand.
"Whilst reviewing my IDM Search Engine Optimisation report for my main website, it became apparent that over 50 people per month were accessing my website from a handheld device. This significant usage prompted me to have a website built specifically for mobile phone use, allowing both patients and the public in general access to information regarding my practice, services and team in a user-friendly format. I am delighted with my Dot Mobi site and have had excellent feedback from patients."
"We really had no online presence and no organised system for marketing either to our current patient base or new clients. Over the ensuing months we have been very happy we took on IDM as we have seen the benefits starting to bloom. They are an integral part of our practice team. IDM delivers a very active service that is results orientated and keeps us up to date and competitive in a market place that alone we would simply not be able to compete in efficiently. They are very proactive in making money spent go the distance and be efficiently selective with our budgets. IDM has also been very useful with regards to in-house marketing strategies that goes beyond just glossy flyers but extends to team coaching and putting systems in place in house to suit this particular practice culture and history and patient base. This individualised approach is invaluable. The new website is great too."
Working closely with Carl Burroughs and his team at IDM, we’ve expanded our practice and doubled our revenue in the last 18 months. The IDM team is very professional, helpful, and switched on. We have a great website, and all the support for it – such as SEO and Google AdWords. Always approachable, Carl has a unique insight to developing the business model. I doubt there’s anyone in Australia, who can promote and expand a dental practice as well as IDM.
