How to attract more patient
STRATEGY
To create a marketing strategy that will expand your practice when others are contracting – call us today and let’s start the conversation……
“At times of poor economic conditions, there are a few who will recognise the latent opportunities these conditions provide to redefine the sector they work within. In doing so, they both expand at a time when most will contract, and also build a platform for immense success when better times inevitably return.” Carl Burroughs
If your appointment book has gaps or if larger cases are less frequent, it’s time to develop a plan to reverse this trend. Don’t just simply sign with Yellow Pages, Google Ad Words or the local paper. These promotional vehicles should form part of an overarching, well-planned marketing strategy. Your practice, its location, local demographic and services you offer are unique to you. So any marketing or advertising plan should be tailored to your specific needs. At IDM, we have over a decade of experience helping hundreds of Australian practices achieve their goals through successful marketing campaigns. We are responsible for Australia’s fastest ever growing dental practice and our managing director founded one of the major dental groups.
TESTIMONIALS
Read what our patients think about us
"I first started to use IDM in early 2017, initially to help with some Google Ads and Facebook Ads. Over the coming months, I realised that not only are they the experts in online marketing, but their knowledge of the dental sector is second to none. Fast forward to today and I really enjoy only dealing with just the one marketing provider in the knowledge that they always have my best interests at heart and I no longer have to worry about having a full diary. This allows me to concentrate on all the other aspects of running a multi-chair practice. I have no hesitation in recommending IDM to any practice owner who has a desire to expand."
"Joining IDM has been the cornerstone of my startup dental practice’s success. Nine months ago, as I was preparing to launch my new practice in Brisbane, I made the decision to enlist the expertise of IDM. From the outset, Carl’s profound understanding of the dental industry was evident. He generously offered invaluable insights and guidance even before I officially came on board. IDM showed a genuine commitment to my practice’s success by helping develop my branding, advertising, website, and design. Tony has been instrumental in implementing SEO strategies and online marketing techniques which has directly led to increased patient numbers. Allie has meticulously set up all my social media accounts with amazing engaging content. The success of my practice today is attributed to the strategic groundwork laid by IDM. By entrusting them with the advertising and marketing, I’ve been able to focus on providing high quality dental care to my patients. I recommend IDM to any dental practice looking for a professional and dedicated marketing team."
"The team at IDM have helped me build two multi-million dollar practices over the past decade, and are now helping me navigate my way through the COVID-19 crisis. Whilst my inbox has been flooded with 100’s of emails from companies trying to sell me marketing during this crisis, the team at IDM simply bunkered down and provided me with all the resources and support I needed. Detailed reports on how to communicate with patients, messages of support and guidance to know what to work on at this time to come out of this stronger. They say you get to see the best and the worst of people in a crisis, well they don’t get any better than the team at IDM. If you want to work with a marketing and communication company that truly cares about the outcomes of their clients, I strongly recommend you talk to IDM – it has worked for me – Twice!"
Carl is an outstanding individual and a great resource. I have been very impressed with him.
Definitely a 5 Star rating. Carl, you have been instrumental in the success and development of my dental practice. Your expertise and intimate knowledge of the dental industry is 2nd to none :)).
Carl Burroughs is professional. He has an energy. He’s creative, vibrant mind. Carl’s knowledge of the dental industry is second to none.
Carl Burroughs has a unique insight to developing the business model. I doubt there’s anyone is Australia, who can promote and expand a dental practice as well as him.
