IDM
Services
SERVICES
Marketing & Design Exclusively for the Dental Industry
At Integrated Dental Marketing (IDM), we specialise in helping dental practices grow through strategic marketing, tailored design, and practice development support. Founded in 2001, IDM is Australia’s longest-established dental marketing agency, with over two decades of experience delivering results for dentists across the country.
WHAT WE DO
Branding & Practice Identity
Build a brand that reflects your values and attracts the right patients.
We work with practices of all sizes to create distinctive branding that communicates professionalism, warmth, and clinical excellence.
Our branding services include:
- Practice naming and logo design
- Brochures and signage
- Practice stationery
- Custom website design and development
Our creative team combines industry knowledge with marketing expertise to ensure every element of your brand feels cohesive and patient-friendly.
Integrated Marketing Campaigns
Reach more patients with targeted, data-driven campaigns.
We plan and execute customised marketing strategies to suit your location, goals, and budget. Every campaign is designed to attract the right audience and deliver measurable results.
Marketing support includes:
- Digital advertising (Google Ads, social media)
- Local area marketing
- Campaign strategy and rollout
- Patient communications and retention
- Performance tracking and reporting
IDM has successfully run marketing initiatives at both local and national levels, including a national dental TV campaign.
Patient Finance Solutions
Improve case acceptance and make treatment more accessible.
IDM developed Australia’s first dedicated patient finance system for dentistry—designed to help patients say “yes” to treatment by offering manageable payment options.
Practice Growth & Group Support
Strategic guidance for practices ready to scale.
Whether you're growing a single practice or forming a multi-site group, IDM provides the strategic marketing and operational support to help you move forward with confidence.
We have partnered with some of Australia’s largest and fastest-growing dental groups, helping them develop branding, align messaging across locations, and implement effective marketing systems.
Ongoing Support & Optimisation
Marketing that evolves with your practice.
Our work doesn’t stop at launch. We monitor performance, test new ideas, and continuously refine your campaigns to ensure lasting success in a competitive market.
You’ll receive regular reporting and expert advice on what’s working, what can improve, and where your next opportunity lies.
WHY IDM
- Over 20 years of dental-specific marketing experience
- A full-service team with branding, design, and campaign expertise
- Proven track record working with individual practices and dental groups
- Exclusive focus on the dental profession
TESTIMONIALS
Read what our patients think about us
"I first started to use IDM in early 2017, initially to help with some Google Ads and Facebook Ads. Over the coming months, I realised that not only are they the experts in online marketing, but their knowledge of the dental sector is second to none. Fast forward to today and I really enjoy only dealing with just the one marketing provider in the knowledge that they always have my best interests at heart and I no longer have to worry about having a full diary. This allows me to concentrate on all the other aspects of running a multi-chair practice. I have no hesitation in recommending IDM to any practice owner who has a desire to expand."
"Joining IDM has been the cornerstone of my startup dental practice’s success. Nine months ago, as I was preparing to launch my new practice in Brisbane, I made the decision to enlist the expertise of IDM. From the outset, Carl’s profound understanding of the dental industry was evident. He generously offered invaluable insights and guidance even before I officially came on board. IDM showed a genuine commitment to my practice’s success by helping develop my branding, advertising, website, and design. Tony has been instrumental in implementing SEO strategies and online marketing techniques which has directly led to increased patient numbers. Allie has meticulously set up all my social media accounts with amazing engaging content. The success of my practice today is attributed to the strategic groundwork laid by IDM. By entrusting them with the advertising and marketing, I’ve been able to focus on providing high quality dental care to my patients. I recommend IDM to any dental practice looking for a professional and dedicated marketing team."
"The team at IDM have helped me build two multi-million dollar practices over the past decade, and are now helping me navigate my way through the COVID-19 crisis. Whilst my inbox has been flooded with 100’s of emails from companies trying to sell me marketing during this crisis, the team at IDM simply bunkered down and provided me with all the resources and support I needed. Detailed reports on how to communicate with patients, messages of support and guidance to know what to work on at this time to come out of this stronger. They say you get to see the best and the worst of people in a crisis, well they don’t get any better than the team at IDM. If you want to work with a marketing and communication company that truly cares about the outcomes of their clients, I strongly recommend you talk to IDM – it has worked for me – Twice!"
Carl is an outstanding individual and a great resource. I have been very impressed with him.
Definitely a 5 Star rating. Carl, you have been instrumental in the success and development of my dental practice. Your expertise and intimate knowledge of the dental industry is 2nd to none :)).
Carl Burroughs is professional. He has an energy. He’s creative, vibrant mind. Carl’s knowledge of the dental industry is second to none.
Carl Burroughs has a unique insight to developing the business model. I doubt there’s anyone is Australia, who can promote and expand a dental practice as well as him.
