I don’t think many dentists would disagree that the profession has seen significant changes over the past two to three years. We have experienced what could be described as the ‘Perfect Storm’ created by the end of EPC, corporatisation, a downturn in consumer confidence, the public’s addiction to digital mediums and a radical increase in the number of practising dentists in Australia.

Some of these issues are circular, such as consumer confidence which ebbs and flows from year to year, but other issues such as the increase in practising dentists are here to stay and one thing is for sure – business acumen and marketing is more important than ever.

However, in the midst of all these changes and while many practices have seen their worst financial results in over a decade, there have been other practices that have grown and flourished, achieving astonishing results.

Whether you are a dentist or a practice in Sydney or Melbourne we all know there is more we can do to improve the performance of our businesses, but where do you get the help and advice to know what to do and when?

Today’s marketing can appear complex with evolution of new technologies to consider. New clinical procedures need assessing for their relevance to you and your patients and good practice management techniques are more important than ever before.

Marketing Dentistry 2014 has been developed to specifically address the issues you face today. The Marketing Dentistry program is presented by Dentists and Practice Management experts, who have proven they can ‘buck the downward trend’ and achieve outstanding results where many of their peers have seen their revenue decline by a dramatic 10 – 30%. The Marketing Dentistry program has been carefully designed to deliver to attendees valuable, pertinent and implementable ideas.

The line up is impressive with Dr David Penn opening each of the lectures and exploring the need for sub-specialisation as part of his presentation. Dr Penn was named by Ernst and Young, Entrepreneur of the year in 2011 who commended that “David transitions fluidly between academia and business” which totally encapsulates the whole concept of the Marketing Dentistry Program, so a great start to the events.

Dr Mark Costes is the next presenter at each of the events. This is the first time Dr Costes has presented in Australia so for many this may be the first introduction to his work. Dr Costes built his own chain of highly successful dental practices and then went on to form the Dental Success Institute in North America and help thousands of dentists improve the performance of their practices through his work. It is the proven strategies Dr Costes teaches through his Dental Success Institute that he will be sharing with the attendees at Marketing Dentistry 2014.

The last dentist speaking at each of the events is Dr Alex Fibishenko one of Australia’s most respected implant surgeons, innovators and educators. Dr Fibishenko will be explaining the latest developments in the fields of dental implants and how their use can impact on the health of your patient and the health of your practice.

Whilst the more clinically based presentations by Dr David Penn and Dr Alex Fibishenko are happening renowned practice management expert Tracy Penn will be presenting two workshops specifically for the practice managers and key personal who attend. All attending will be invited to attend Dr Mark Costes presentation as we believe that marketing and internal procedures should be understood by everyone involved in running a successful practice.

The program will deliver insights and strategies that can make profound positive changes to your practice and indeed your life. If you implement just a single idea highlighted at the event, it will have been well worth your investment in time and attendance and indeed we strongly believe you will come away from the event with a raft of ideas relevant to your personal circumstances.

In addition to the valuable information provided at these events, attendees will receive comprehensive workbooks and ongoing support via newsletters, audio CDs and invites to webinars – all of which are included in the ticket price. So, not only will attending give you the concepts and strategies used by some of today’s most successful dental practices but it will continue to encourage you to implement these and other ideas into your practice going forward.

So, if you want to learn how to expand while others contract, how to take advantage of the changes happening to the dental sector or just gain an insight on the most recent clinical, business and marketing trends Marketing Dentistry is the right program for you.