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Although running special offers is nothing new, and most dental practices have gone down this path at some point, they still remain controversial.

Do you think the look of your logo and overall branding is pretty irrelevant to the success of a privately owned dental practice?

The idea of paying for a fully qualified new patient who wants to move into some expensive treatment such as aligners or dental implants, is certainly […]

Word of mouth is by far the best form of marketing there is. Firstly, it does not require a financial investment like a newspaper advert or […]

It takes a lot of effort and usually quite a lot of money to attract new patients. You have invested years into staff training and motivation […]

Do you remember your first experience of a voice activated device? For many of us, it was reminiscent of Monty Python Hungarian Phrase Book Sketch (under […]

This year heralds my 17th year helping the dental professional, through proactive marketing solutions and my 17th year writing for this glorious publication. Over this time […]

As another year draws to a close, many of us will be contemplating what has gone well in 2017, what has not gone as well as […]

DM is best known for its work helping private dental practice owners achieve their commercial goals through the power of effective marketing strategies. However, IDM has […]