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    26 December 2016

    What do Your Patients Really Want?

    Most doctors I meet have a view on what their patient’s priorities are, whether it’s clinical excellence, value for money or simply to avoid pain. This […]
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    12 December 2016

    Using “New Media” to Build Value & Differentiation

    So you have a website I hear you say. You use your website to promote your practice to potential patients and provide useful information to your […]
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    14 November 2016

    Selecting the Right Marketing Media

    Setting aside enough money for an advertising budget can be quite a challenge for a dental practice. One way to make sure you’re spending your advertising […]
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    31 October 2016

    The Power of Online Reviews

    Most in the profession would agree that personal referrals are by far the best way of attracting new patients to the practice. Not only are referred […]
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    17 October 2016

    Marketing Madness

    Newspaper ads, radio, TV, ads on billboards, in cinemas, sponsorships… in the last few years I have witnessed (and been involved with) all of these types […]
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    3 October 2016

    Pop-up Advertising: effective or annoying?

    We have all experienced visiting a website to find a pop up screen either trying to sell us something or to get us to register with […]
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    3 October 2016

    Video Content – the PERFECT marketing medium for dental practices.

    The use of video content on the internet remains the fastest growing on-line trend – a position it has held now for four years and this […]
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    23 May 2016

    IDM Marketing Roadshow

    Is your internal and external marketing truly effective? Marketing plays a more important role than ever before in building and sustaining a successful dental practice. How […]
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    23 November 2014

    Marketing Dentistry 2014 Exceeds Expectations

    Marketing Dentistry 2014 was held in three cities, attracting 8 CPD points and there were no expectations as it was the first of its kind. The […]
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