23 January 2017
Many practices will initiate a marketing activity that is doomed before it begins. Here are three questions to ask yourself to determine whether you are maximising […]
9 January 2017
Most marketing and advertising activities have a cost associated to them. In terms of internal marketing, these costs are usually low as creating such things as […]
26 December 2016
Most doctors I meet have a view on what their patient’s priorities are, whether it’s clinical excellence, value for money or simply to avoid pain. This […]
12 December 2016
So you have a website I hear you say. You use your website to promote your practice to potential patients and provide useful information to your […]
14 November 2016
Setting aside enough money for an advertising budget can be quite a challenge for a dental practice. One way to make sure you’re spending your advertising […]
31 October 2016
Most in the profession would agree that personal referrals are by far the best way of attracting new patients to the practice. Not only are referred […]
17 October 2016
Newspaper ads, radio, TV, ads on billboards, in cinemas, sponsorships… in the last few years I have witnessed (and been involved with) all of these types […]
3 October 2016
We have all experienced visiting a website to find a pop up screen either trying to sell us something or to get us to register with […]
3 October 2016
The use of video content on the internet remains the fastest growing on-line trend – a position it has held now for four years and this […]