What Marketing To Do & What Marketing Not to Do
At the time of writing the Australian Dental Profession was on Level 1 Restrictions with the hope restrictions. Nobody can tell how the rest of this year will go, if we have a second wave of COVID-19 then the profession could find itself back on Level 3 Restrictions overnight. Such instability can be very stressful as to a large degree it is human nature to strive for stability and predictability. One thing is for sure, which is a positive demeanour is better than the alternative. Looking forward to a brighter future will keep us all more optimistic and working on our businesses right now is one way we can ensure our future will become brighter.
When we went into this crisis, as practice owners and managers, our first task was obviously to organise the new rosters talk to our teams and wade through the quagmire of Job Keeper paperwork. I own two dental practices on the Sunshine Coast and I manage several other practices for clients. For me, this process was horrid and I know we are all in the same boat, but this does not make this process any easier as if you are like me, your team are an extended part of my family. Also, on a practical level, it takes years and a huge investment in training to build the right team and when we get through this we want to make sure these valuable teams are intact. More on this later.