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  • Secrets to Successful Marketing – by Carl Burroughs

    Many practices will initiate a marketing activity that is doomed before it begins. Here are three questions to ask yourself to determine whether you are maximising your marketing activities. If you answer ‘no’ to any of these questions, don’t worry – you’re not alone. But experience tells me that if you are willing to apply […]

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  • Selecting the right marketing media – by Carl Burroughs

    Setting aside enough money for an advertising budget can be quite a challenge for a dental practice. One way to make sure you’re spending your advertising dollars wisely is to select the most effective advertising media in which to run your ads. While the array of potential advertising opportunities may be intimidating, carefully thinking though […]

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