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  • The Rise and Rise of on-line Video Content – by Carl Burroughs

    Video content is far and away the fastest growing internet trend currently. Video is becoming the primary channel for consumers to inform themselves about a product or service, as the format can balance information and entertainment viewers can relate to on a visceral level. For the dental sector, video content is highly relevant. When a […]


  • Making the Most from Your Website – by Carl Burroughs

    So you have a website I hear you say. You use your website to promote your practice to potential patients and provide useful information to your current patients, right? Wong! The internet is now the single most effective, and more importantly, the most appropriate way to promote your practice. But having a compelling and up […]


  • The iPractice – by Carl Burroughs

    Are you missing out on the wireless community? Mobile phones have been a major part of our society for over two decades now. Over that time they have become smaller and smarter and phones such as the Nokia Communicator have been receiving e-mails and have been able to access the internet for well over ten […]


  • Autoresponders – by Carl Burroughs

    In the previous articles in this series I talked about how to get more potential patients to your website through Search Engine Optimisation (SEO) and Google Ad Words (Sponsored Links), but what happens when you get viewers to your site is another major factor in the long term success of your internet strategy. Whether viewers […]