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  • Dental Event Marketing Carl Burroughs

    IDM is best known for its work helping private dental practice owners achieve their commercial goals through the power of effective marketing strategies. However, IDM has been the marketing force behind three of Australia’s top corporate groups; launched the first dedicated patient finance product into Australia; launched numerous dental products and the focus of this […]


  • Carl Burroughs Charity Ride

    Click here  to read Dental Event Marketing Carl Burroughs Ride for charity Ride of a lifetime, riding for life Dental Entrepreneur, Carl Burroughs is raising money to support Prostate Cancer & Men’s Mental Issues by riding a Royal Enfield Motorcycle across the highest passable road in the world in India this September and he wants […]


  • 11 Top Marketing Tips for Australian Dentists in 2017 – Part 2

    Click here to read Part 1. Whether we like it or not, ‘the business of dentistry’ is with us now forever. Great clinical skills and an empathetic nature are no longer all you need to succeed. Although having to invest in business activities such as marketing is resented by some dentists, what it does do […]


  • The #1 business concern for Australian Dentists

    It’s official! The number one business concern for Australian Dentists is the acquisition of new patients. I think we are all aware that the changes to the dental profession in the past few years have made it harder than ever before to attract new patients. Increased competition created by the explosion of available dentists in […]