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  • What will be fundamental in 2018?

    As another year draws to a close, many of us will be contemplating what has gone well in 2017, what has not gone as well as we would have liked and what do we need to do differently in 2018. it’s a human condition to use the end of one year and the beginning of […]

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  • Dental Event Marketing Carl Burroughs

    IDM is best known for its work helping private dental practice owners achieve their commercial goals through the power of effective marketing strategies. However, IDM has been the marketing force behind three of Australia’s top corporate groups; launched the first dedicated patient finance product into Australia; launched numerous dental products and the focus of this […]

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  • Carl Burroughs Charity Ride

    Click here  to read Dental Event Marketing Carl Burroughs Ride for charity Ride of a lifetime, riding for life Dental Entrepreneur, Carl Burroughs is raising money to support Prostate Cancer & Men’s Mental Issues by riding a Royal Enfield Motorcycle across the highest passable road in the world in India this September and he wants […]

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  • 11 Top Marketing Tips for Australian Dentists in 2017 – Part 2

    Click here to read Part 1. Whether we like it or not, ‘the business of dentistry’ is with us now forever. Great clinical skills and an empathetic nature are no longer all you need to succeed. Although having to invest in business activities such as marketing is resented by some dentists, what it does do […]

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