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  • What do Your Patients Really Want?

    Most doctors I meet have a view on what their patient’s priorities are, whether it’s clinical excellence, value for money or simply to avoid pain. This understanding of your patient’s requirements is built up over a number of years through discussions with your patients and by their comments to your team. But how accurate are […]


  • Using “New Media” to Build Value & Differentiation

    So you have a website I hear you say. You use your website to promote your practice to potential patients and provide useful information to your current patients, right? Wrong! The internet is now the single most effective, and more importantly, the most appropriate way to promote your practice. But having a compelling and up-to-date […]


  • Selecting the Right Marketing Media

    Setting aside enough money for an advertising budget can be quite a challenge for a dental practice. One way to make sure you’re spending your advertising dollars wisely is to select the most effective advertising media in which to run your ads. While the array of potential advertising opportunities may be intimidating, carefully thinking though […]


  • The Power of Online Reviews

    Most in the profession would agree that personal referrals are by far the best way of attracting new patients to the practice. Not only are referred patients already ‘sold’ on the service you provide and are therefore often a pleasure to treat, but there is no direct cost in attracting this new referred patient. The […]